You, You, You

Remember that you’re in business to solve your customers’ problems with a product or service solution that you are certain will satisfy their needs and take care of the pain they are suffering from. The emphasis here is on customer not product/service or your company.

photo credit: Mashroor Nitol

Everything you do should be geared toward your prospective customers:

  • You should understand your favorite customer’s demographics, geographics, behavioristics, and psychographics.
  • Your marketing message should be in words the customer uses and should clearly let the customer know that you are taking care of his/her problem.
  • The media that you use to relay the marketing message should be the ones the customer uses, whether it be traditional media like newspapers, TV or radio or new media like your website/blog or social media sites.

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Wednesday, October 13th, 2010 Small Business No Comments

Billing completed by a healthcare provider on behalf of an insured may constitute an application for insurance

Forms submitted by chiropractor amounted to an application for insurance by the insureds.

ING Insurance Co. of Canada. v. TD Insurance Meloche Monnex, [2010] O.J. No. 3549, August 24, 2010, Ontario Court of Appeal, E.E. Gillese, R.G. Juriansz and H.S.

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Tags: Application Insurance, Insurance

Wednesday, October 13th, 2010 Financial News No Comments

What Kind of Networker are You?

Networking is a powerful business and life tool, used in an appropriate and consistent manner it really can build your business (and your life).

Here are the categories that I see out and about. When you plan your networking, which description best fits you? What does your networking behaviour say about you and your business?

Tart

Do you love to attend events, meetings? Do you always say yes to meeting up for coffee or lunch? Are you the person who constantly invites colleagues and friends to join them at a myriad of Networking events? Do you hop from network to network, never attending any one meeting consistently enough to build strong, mutually beneficial relationships?

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Tuesday, October 12th, 2010 Small Business No Comments

Multiple Careers, Multiple Incomes? They’re Closer than You Think

In a time when joblessness is a global threat and the employment market is apparently comatose, there’s another option: Create your own job. Whatever you do, you can usually do it online in some form. If you’re an HR person, you can do online advisories and work on the big HR sites. If you’re a gardener, you can probably make more money doing gardening advice and articles than you could working in a garden. If you think you lack training or need more, you can always get it, online or at a community college. A great new career is as close as a computer with an Internet connection.

The New Economy, explained

The New Economy is an almost totally different economy to the traditional job market, which is rapidly becoming obsolete, as well as disappearing through its own inefficiency.
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Saturday, October 9th, 2010 Financial News No Comments

Newsweek Sold for $1

The Washington Post disclosed they sold Newsweek for $1.  Actually, they sold it for a lot less than $1.  As part of the sale, they agreed to pay $10 million in post acquisition costs and cover employee pension liabilities.

In other words, they paid millions of dollars to get rid of Newsweek. 

Ironically, AOL just paid $40 million (or more) to acquire new media company Tech Crunch.  Such are the fortunes of new versus old media these days. 

We offered to buy for Newsweek, but The Washington Post Co. never responded to our bid. 

I think at this point they would have some explaining to do to their shareholders. They left

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Tags: Sold

Saturday, October 9th, 2010 Small Business No Comments

Developing iPhone Applications

If you’re a techie, especially one with a love of iPhones then developing applications (usually referred to as apps) for the Apple iPhone, iTouch and iPad and other iPhone OS powered devices might be the perfect tech based business idea for you.

What investment is required to start developing iPhone apps?

In order to develop and sell apps for Apples iPhone OS you will need a bare minimum of:

  • an Apple computer for development;
  • an iPhone(or IPod Touch)/iPad or both depending on your target platform.
  • A subscription to the Apple developer programme.

All of which can be obtained for around £1,400. Yo

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Tags: Iphone, Iphone Applications

Friday, October 8th, 2010 Small Business No Comments