Learning From Large Corporation CEOs

Every other year IBM conducts a global survey of large corporation CEOs. The goal of the survey is to understand the issues of greatest important to the people running the world’s largest corporations.

While they only surveyed CEOs from large corporations, and their results are targeted at CEOs and senior executives from large corporations, I think there is a lot small business owners and managers can learn from their report.

The main finding is the world, business and running a large corporation is getting more complex. In response – according to the study – large company CEOs need to:

“Embody creative leadership.
CEOs now realize that creativity trumps other leadership characteristics. Creative leaders are comfortable with ambiguity and experimentation. To connect with and inspire a new generation, they lead and interact in entirely new ways.

Reinvent customer relationships.
Customers have never had so much information or so many options. CEOs are making “getting connected” to customers their highest priority to better predict and provide customers with what they really want.

Build operational dexterity.
CEOs are mastering complexity in countless ways. They are redesigning operating strategies for ultimate speed and flexibility. They embed complexity that creates value in elegantly simple products, services and customer interactions.”

This seems like an excellent list for small company CEOs.

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