Six Keys to Managing Your Small Business Reputation on the Web

Martin Zwilling in Startup Professionals Musings in Forbes, May 28th, wrote an article on Six Keys to Managing Your Reputation on the Web. At the end of the article, he summarizes by saying that: So the social networks are the early place to start, in learning the discipline of building and maintaining a positive reputation. If you get that right, the transition to your business will be easy. On the other hand, if you let your reputation slide early to be “cool,” it may take a lifetime to recover. It’s easier to make Google remember than to forget., and have fun.”

The six keys are :
1. Your reputation is your responsibility.
2. Actively monitor what people are saying about you
3. Proactively build a positive reputation.
4. Quickly address every negative.
5. Push negative content out of view.
6. Remove unwanted content, where possible.

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