The Long Tail is Alive & Well

Here’s more evidence that the “long tail” of search is alive and well: Last week on Twitter, Experian Hitwise shared a chart comparing search queries over a four-week period in August-September 2010 to the same four-week period in 2009. The results? In 2010, searches of 5-8 words were up 10%, while 1-2 word searches were down. Have a look:

This contradicts Hitwise data that I wrote about in February, data that suggested one-word searches were on the rise. But in May, Google shared some data that — like this new Hitwise chart above — also showed the strength of the long tail.

Now, how Google Instant affects this is anyone’s guess. I can’t wait to find out.

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