Coworking Innovation
Linking Coworking and Innovation
“Accelerated serendipity” is a term you hear often in the coworking community. It is a belief that coworking increases the generation of business ideas and productivity. The concept is when smart people from diverse backgrounds come together in a coworking community, good things happen – including business innovation.
Our interviews with coworking users confirms that “accelerated serendipity” is not just a marketing phrase – it is occurring. Coworking users tend to see strong business value in the idea generation, feedback and input they get from their coworking communities.
The Cube, a coworking facility in London, has an interesting essay on this topic. How Coworking Spaces Will Help Shape the New Economy focuses on the role of coworking in creating new ideas, businesses and industries. Key quote:
“Coworking spaces bring together people of different thought processes, experiences, and talents. The inter
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